Oil in the Raw
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Dear Customers, It is with regret that 2011 will see OIL IN THE RAW in a
state of limbo, with regard to the precious, top quality olive oil normally
offered to everyone. A disturbing ‘development’ has transformed the olive
oil industry in my favoured locale in Greece and, probably, throughout the
whole of the country, namely: the
widespread adoption of wholly machine ‘processing’ of
nature’s wonder-food; this means that I personally refuse to have
anything to do with the resultant product. That previously rich, natural, flavoursome, delectable olive oil
– which surely could not be improved upon – now, in my view, has
it’s very essence removed, processed out, and tastes like yuk. Until I can summon together enough like-minded peasants, like
myself, who believe the old, time-honoured, cold pressing of oil olives is
the best and only way to obtain olive oil, Oil in the Raw will have no olive
oil to offer you. We will not look to other countries’ produce in this
respect, as we are convinced that Greek olive oil is simply the best. In the meantime, be aware that the term:
“extracted”, as opposed to “pressed” signifies fruit
being subjected to a mechanical, macerating process, monitored electronically
at every stage, un-contaminable, untouched by human hand, non-oxidisable, and
temperature controlled EXCEPT AT THE PRECISE POINT OF MASHING. Even the
official organic standards permit heating during the olive oil production
process up to 28C! This limit has already been raised from 23C, and may even
be higher now. Beware the expression: “cold” extraction. European
Economic Community definition of the English word: cold. 14 years of loyalty by our Oil in the Raw customers will be
rewarded hopefully next year. Keep in touch, and I promise to let you know as
soon as some real olive oil becomes available to offer you. There is a possibility that it will no
longer be olive oil which is covered by officially certified organic status,
but it will be the produce of olive farmers known personally who never use
pesticides or fertilizers and who farm in harmony with nature and without
greed. Thank you for your custom to date. We will not abandon you. Our
usual sumptuous organic table olives remain available as well as our stylish
olive oil containers. To your health! Dina - Proprietress of Oil in the Raw Discounts are available
for wholesale organic olive oil orders by the trade. Oil in the Raw Telephone: 01579 351178 Revised website for Oil in the Raw is under
construction - we thank you for your patience. Please telephone for advice
with ordering. |